Search Engine Marketing (SEM) -

Search Engine
Marketing (SEM)

Search Engine Marketing (SEM) is exclusively the process of paid search advertising to improve your website’s visibility in Search Engine Results Pages (SERPs). This is also referred to as paid search or pay per click (PPC) advertisements.

How we can help?

PPC ads show up to users who specifically searched for a particular service / product using the corresponding keywords on search engines. This way, your brand has higher chances of generating conversions and leads.

frequently asked questions

Here are some of our most asked questions. If you have more queries, contact us for more information.

What is Google Display Network?

Google Display Network is one of the most widely used platform for marketers to organize, plan and ultimately display their marketing campaigns online. When you are browsing any certain website and come across banners, advertisements on the top or sides, they are most likely to be powered by Google Display Network. This in return buys your business a lot of free impressions online. Backed up by proven results.

What is Ad Retargeting?

Ad Retargeting in a nutshell simply means to persuade the online users with your ads. This is mainly done with the help of the browser cookies in place. For example, when a certain user decides to purchase a certain article however at the last step he terminates his shopping, the cookies will track the activity done by the user. Therefore, now leading to entice the user with your similar products and services when he browsers the internet thereafter. It is much more proven to drive sales from these categories of users than to convince a whole fresh audience.

Why is Search Engine Marketing (SEM) important?

Search Engine Marketing (SEM) should be an integral component to your digital marketing efforts. Simply because a good SEM will boost your business online brand identity, strategically allows your business to sell its products and services online more effectively and can generate plenty of online leads and increased transactions overtime.

How can SEM be useful for my business?

Search Engine Marketing tools nowadays, especially Google Ads offers high levels of customizable targeting capabilities. Additionally, with business mindset features in place such as controlled budgeting systems, these ads really target and reach the potential customers for your business. Moreover, this solution can render its work in a matter of hours. You can visibly see the difference in a week!