The influencer marketing term or rather this methodology is booming greatly and recently this market has bloated to over USD$13.8 billion in 2021. In various surveys conducted, an overwhelming response of over 90% of people believe that influencer marketing is to be one the most effective methods available. As of 2022, nearly 67% of the world’s brands are now using this technique to promote their brand products and solutions. It is also accounted that every business is making nearly $5.78 return on investment (ROI) for every $1 spent towards influencer marketing.

The very first steppingstones towards influencer marketing would be to define your business’s goals and aspirations. At Digi Brahma, we try to understand from our clients to why they feel the need of such influencer marketing campaigns. Thereafter, to make this a great success, we will connect with the relevant influencers who will best suit to influence your target audience. With all these set-in place, together we will be able to successfully get you access to thousands of potential buyers who would have otherwise been nearly impossible for you to reach them.

Since this a pretty fresh market out in the world however its booming with billions in revenue and attention, this heavily depends on the agency and the type of influencer you will be working with. At Digi Brahma, we understand your goals and suggest the possible influencer mediums that can potentially promote your brand value. On average a ‘nano influencer’ having between 1 – 10 thousand followers can earn up to USD$100 per post. In contrast, a ‘mega influencer’ having figures above 1 million followers can charge you up to USD$10,000 per post. Depending on the scale of your company and the willingness to invest we will provide you with the best-case scenario.