In-store Experiences
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AR / VR In-store Experiences
How can my business benefit from in-store experiences?
Real-feel Connections
Yes, internet is here and there are thousands of companies listed out there with most of them bombarding their advertisements for their products. What makes you actually go back and buy their product / solutions again? Is just simply their digital advertisement you saw on the internet? Or is it the handwritten gratification letter that came with it? Did you know that over 72% of customers say that instore experiences is the most important driving factor for them when making a purchase.
Tell Your Brand Story
eCommerce lacks a real connection between the businesses and their customers. To fully understand, explore and learn about a company’s products / services, till now – most of the consumers actually go down for read shows, events, galleries etc. More than the digitised world, over 40% of customers actually make their purchases when they witness firsthand the company’s story, how to use their products, get more hands on etc. Consumers also tend to make purchases quickly when businesses are transparent, in line with their belief systems and are eco-friendly.
Real Hands-on Brand Experience
With technology in place, you can certainly up your in-store experiences to your customers. They could have already researched about your solutions / product online and now they are at your location. For most businesses, the aid of AR / VR Marketing in-store is working efficiently. For example, for apparel business, your customers can dress up in the virtual environments and see how different type of clothing fits on their body exactly.
Greater Customer Convictions
Statistics actually prove that over 70% of customers make their final purchases in brick and mortar compared to the digital environment. With both virtual and authentic worlds joined hands, we can take your business to the next level. It is noted that nearly 40% of consumers are into impulse buying, they actually end up purchasing more than what they intended to. Now is the time for you to get their attention with your in-store experiences!
Overall Memorable Shopping Experience
Digi Brahma believes and aims to provide our clients with their best business experience. The following four ‘dimensional brand experiences’ are greatly dwelled when it comes to the art of shopper’s experience: Affective, Behavioral, Sensory and Intellectual Experiences. To have an outstanding memory within your customers mind, in-store experiences definitely fuels for it. Whether be it an interactive large screen within the shop, AR / VR equipped stores, choice of music, free Wi-Fi, AI robots, or maybe even scent!